EVALUATION - The Effectiveness of Our Products as a Package

"How effective is the combination of your main product and the ancillary texts?"

I would say that the video doesn't have as much relation to the artwork and poster but looking at existing promotional packages this is not particularly common in the music industry as it would be in the film industry. The video is based around the song and the song is part of the album which has it's own theme itself. However the music video has a sort of lonely, isolated feeling in the way it's only got two people starring in it which is similar to the artwork. The scenes that which were shot on the beach at Weston at night are present throughout the entire video with the ending scene also on the beach. Therefore as it's the most prominent location in the video it links to the dark vibe that our artwork has. 

The narrative in the video also deals quite strongly with themes such as sadness, anger, death, remorse and regret. These themes are also present within some of the album artwork as well as within the title of the album 'Stop The World, I'm Getting Off'. 

We also tried to maintain this idea with the artwork for the inlays for our album. We decided to keep a similar background for each inlay but change the picture, we used lyrics from the song Cry Me A River to establish a link between the artwork and the music video. Clicking here will take you to where you can see our artwork.

I think it was important to keep the poster very similar to the album artwork. We essentially used the image from the back cover for the poster, enlarged the title of the album as well as the Max Black logo, then added other information such as album reviews from newspapers, availablity, the DarkBeat records logo and information of what the album includes such as the single.