EVALUATION PLAN

Now that we have completed our music video production and ancillary tasks, the final part of the project is our evaluation. In evaluating our products as well as our pre-production we have been given the following questions, which need to be answered in our evaluation.

• In what ways does you media product use, develop or challenge the codes and conventions of real media products?
• How effective is the combination of your main product and the ancillary texts?
• What have you learnt from your audience feedback?
• How did you use new media technologies in the construction and research planning and evaluation stages of your project?

STORYBOARDS

Here are the storyboards explaining the shot types we will be using as well as giving a rough idea of how the narrative with flow. The performance shots will cut throughout and between narrative in the video.
 

LOCATION PLANNING

Now that we have the main outline of our music video and several locations in mind we now have an understanding of the locations that we need to travel to create the right look in our music video.

For the performance shots we will go to the following...

• Weston-super-mare beach at night film on the sand as well as several establishing shots of the landscape. As well as this we will film several shots of the road whilst in the car driving along. This can be used to bridge together parts of our music video.
• Keynsham park. In Keynsham park there is a large band stand which has a white wall and is raised we feel it will be a very effective location and realistic setting for our music video.
• Bath park during the day under an abandoned bridge which is covered in graffiti. This goes with idea that we should use an urban area like in 'The Way You Make Me Feel'.

For the narrative shots we will be going to the following...

• Bathroom at Fran's house for the first part of the video. It's spacious and will be easier to direct.
• Outside Fran's house. On a main easy access to drive off and easy access to walking to the car.
• Vue underground car park. As it's underground we will be able to film during the day yet still make it appear like it could be at night. Very spacious and empty during the day.

ROLES & RESPONSIBILITIES

As there is only two of us in the group, it's hard to split the roles and responsibilities as most decisions and tasks are done together. Despite this in terms of filming we have decided that I will be the guy performing the song as Fran directs and films and during the scenes filmed with the female lead the girl I will film her sections and will direct. In terms of other parts of production Fran will keep a diary of filming whilst I begin editing and then I will edit pictures and shoot for the ancillary tasks whilst Fran edits.

INITIAL VIDEO IDEAS

As you can see from the post below, we want our video to have a very dark and serious nature, like in the What Goes Around video, something completely unexpected but still in relation to the song. We will film a large section of the narrative at night and in urban areas to keep to the raw drum beat of the song. As well as this we have also decided to keep the characters in the video to just two, as we want to keep as much focus on them as possible. Accompanying this we want to aim to have three different performance shots which will feature a variety of different shot types, some will bear a resemblance to the narrative shots but others will also be varied.

Our next step will be to gather inspiration from other videos, different to the ones we have analysed.