EVALUATION - Audience Feedback

"What have you learnt from your audience feedback?"

The use of Web 2.0 within our product has been very beneficial in gaining accurate audience feedback. As well as going about audience feedback in the more traditional ways such as questionnaires, interviews and viewing sessions we've also posted our video and ancillary tasks on the DarkBeat Records Facebook group page and also on Youtube. 

Here you can see a screen cap of our Facebook group.

The main response from everyone has been overwhelmingly positive, many people are shocked by the ending which is fantastic as it was the reaction we were hoping for in breaking the codes and conventions of our genre. They've also complimented on the speed of the editing in our video as it's extremely fast paced and complex as many of the different performance shots link together through the movement in the video. 

When analysing the results from our questionnaire (which can be viewed here) we can see the most people thought our music video was excellent but a few people thought our performance was stronger than our narrative. This was not an intention of ours but it just so happened that we had large amount of performance which we thought really carried the song through. If we had more time we may have added a few scenes in between different parts of the narrative. We can also see that the majority of people thought that our music video was appropriate to the genre, but we can understand why some of our audience would a bit confused to see someone getting run over in a pop music video. We've also found out that 20% of our audience thought the editing was a bit too quick and was hard to follow. However we feel as a group, as do the large majority of our audience that the quick editing keeps the viewer much more engaged in the video.