EVALUATION - The Use of New Media Technologies Within Our Project

"How did you use new media technologies in the construction, research, planning and evaluation stages of your project?"

The main impact that new media technologies has had on our project is the use of the internet . For our research and planning we were able to quickly assess who our target audience was and examples of similar media texts on sites such as Youtube and Muzo. Not only was it very easy to watch these videos through the click of the button whereas before relying on television etc. but we were also able to gather the opinions from our our audience by reading some of the comments that can be left this gave us clear views on what our audience liked and what they disliked. The internet also helped us with our storyboard, instead of drawing the different shot types by hand we took screen captures of shots within existing music videos, putting them together to create, what I feel to be a clearer way of seeing how the music video will progress. In doing this we were also able to show the more detailed mise en scene for our video in the storyboarding, such as lighting and props. After this we were planning on creating a animatic but eventually ran out of time to do so, so instead we matched our screen captures to the lyrics of the song and time of the song, so we'd have a rough idea of what scene and shot type would be going in the song. This however did change throughout the editing process as the speed of our cuts, became so fast-paced. Overall media technology visualised the entire research and planning part of our work. 

Within the production of our work, we used Adobe Premier to edit our video. It wasn't latest edition of the editing suite but it had all the essentials that we needed and the ability to cut specifically to every millisecond. It also provided us with enough lighting effects to correct some errors we made during filming.  For our ancillary tasks we used Adobe Photoshop CS4. As we wanted to create artwork which not only fitted in with existing media products but also be visually impressive to look at, we were able to use masks and brushes to create our album cover. We also shot the photoshoot for our artwork in Olympus Raw Format, allowing us to alter various different effects within the photo, such as temperature, vibrance and clarity.

The biggest benefit that new media technologies had within our work was being able to present it all clearly on a blog. Sites such as Scribd allowed to embed our work (which was saved as Word documents and Powerpoints) onto our blog neatly and efficiently. This was especially helpful in presenting audience feedback results which we were able to present as graphs. We were also able to gain audience feedback using our Facebook group page as well as uploading all our work for everyone to see, giving us the opportunity to have our work be seen by market that we wanted.